UGC Cost Calculator
See how much UGC really costs in 2026. Compare US freelancers, agencies, and DansUGC side by side.
Per-video pricing comparison
Based on 50 videos/month
US freelance rates from Collabstr & Influee (2025-2026 averages). Agency rates from industry reports.
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Common questions about UGC pricing
UGC costs vary widely. US-based freelance creators charge $100-400 per video depending on length and complexity. Agencies charge $200-600+ per video. DansUGC offers pre-recorded B-Roll from $3/video and custom exclusive UGC starting at $15/video (15s) with EU-based creators.
EU-based creators (particularly in Eastern Europe) have lower cost-of-living, which translates to significantly lower rates without sacrificing quality. DansUGC works with 35+ verified creators across Europe who deliver the same authentic, high-converting content at a fraction of US freelancer rates.
B-Roll is pre-recorded reaction footage available for instant download from a shared library, starting at $3/video. Custom UGC is made exclusively for your brand based on your brief — it is never posted, shared, or resold. Custom orders start at $15/video (15s), $30 (30s), or $40 (45s+) with a $80 minimum order.
Most brands testing UGC start with 25-50 videos per month. Brands scaling aggressively on TikTok or Meta ads typically need 100-200+ videos monthly to test enough hooks and angles. DansUGC offers a 100 videos/month plan at $800 flat for high-volume needs.
Price does not correlate with performance in UGC. Authentic, raw-feeling content consistently outperforms polished productions. DansUGC content has generated over 2 billion views across customer accounts. The key is volume and testing, which is only feasible at lower price points.