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ReelClaw by DansUGC

Viral UGC ads, edited by your coding agent

Install the DansUGC MCP and the ReelClaw skill in Claude Code, Codex or any agent. It reads your repo, picks real human reactions from 5,000+ DansUGC clips, writes the hooks, edits with TikTok-native templates on your machine and checks every frame itself.

Install in your agent See how editing works

Edits and renders on your machine
Browser login, no API key
Any DansUGC account

Works in

Claude Code
Codex
OpenCode
Kimi Code
Cursor
Gemini CLI
+ any MCP client

claude · ~/studyplan

›Make 5 polished UGC ads for this app. Use the demo in ./demo.mp4.

Read README.md, package.json, app/page.tsx, demo.mp4

Brief study planner that turns a syllabus into a calendar, for students cramming finals

dansugc · reelclaw_suggest_formats → reaction → demo · 2.1M-view examples

dansugc · list_accounts → Personal Account

dansugc · search_videos “shocked student” → 12 real creators, 2 already yours

Hooks 5 written, reviewed with you

1pov: my syllabus became a calendar in 4 seconds

2finals week and this app planned my whole month

3i stopped rewriting my to-do list every night

dansugc · purchase_videos quote: 3 new × 11 credits = 33 credits · 2 already owned · editing free

Buy 3 reactions for 33 credits from Personal Account? › yes

Rendering locally reaction_demo · TikTok Sans · HyperFrames

01✓

02✓

03✓

04✓

05✓

QA ✓ font✓ safe zone✓ hook < 1s✓ cut✓ audio

5 ads saved to ./reelclaw-output/ · 33 credits spent

Illustrative session. Your agent always shows the real price before it buys a clip.

Install

Two halves, about a minute

Your agent needs both: the DansUGC MCP for the clips and the ReelClaw skill for the editing. Pick your agent, paste a couple of lines, log in to DansUGC in the browser. No API key. Any DansUGC account works, no plan needed.

DansUGC MCP

The clips

Connects your agent to DansUGC: the clip library, purchases, viral formats, trending sounds, research, posting and your teams.

ReelClaw skill

The editing

Teaches your agent to edit on your machine: the brief, hooks, reaction choice, HyperFrames templates and the frame-by-frame QA loop.

The plugin

Installs both in one step, in Claude Code and Codex. Other agents add them one by one.

One plugin installs both halves: the DansUGC MCP server and the ReelClaw skill, plus the /reelclaw:new command.

1
Install the plugin
Type these inside a Claude Code session.
claude code
```
/plugin marketplace add dansugc/reelclaw
/plugin install reelclaw@dansugc
```
2
Log in to DansUGC
Run /mcp, select plugin:reelclaw:dansugc and choose Authenticate. Log in with your DansUGC account in the browser tab that opens.
3
Ask for ads
Open your product's repo and ask. Your agent shows you the brief, the hooks and the price of any new clip before it buys anything, then edits and renders the reels on your machine.
prompt
```
Make 3 UGC ads for this app with DansUGC ReelClaw. Use the demo in ./demo.mp4.
```

Or use the slash command

/reelclaw:new 10 ./demo.mp4 gen-z, deadpanCount, demo and direction, all optional

Add the server and the skill separately. Same result as the plugin, without the slash command.

Add the server

Run this in your terminal.

terminal

claude mcp add --transport http dansugc https://dansugc.com/mcp

2
Log in
In Claude Code run /mcp, select dansugc and choose Authenticate.
3
Add the ReelClaw skill
This is what teaches your agent to edit: the brief, hooks, reaction choice, the HyperFrames templates and the frame-by-frame QA loop. Installs into this project; add -g for all of them.
terminal
```
npx skills add dansugc/reelclaw/plugins/reelclaw/skills/reelclaw -a claude-code -y
```
4
Ask for ads
Open your product's repo and ask. Your agent shows you the brief, the hooks and the price of any new clip before it buys anything, then edits and renders the reels on your machine.
prompt
```
Make 3 UGC ads for this app with DansUGC ReelClaw. Use the demo in ./demo.mp4.
```

claude.ai and Claude Desktop can't run ffmpeg or HyperFrames on your machine, so they don't edit reels. Connect DansUGC there to search, preview, buy and research clips, and edit in Claude Code.

1
Add a custom connector
Go to Customize → Connectors → Add custom connector. Name it DansUGC and paste this URL.
connector url
```
https://dansugc.com/mcp
```
2
Log in
Connect it and log in with your DansUGC account when the login window opens.
3
Find clips
Ask for reactions in plain words. Buying always shows the total first.
prompt
```
Find 5 shocked Gen Z reaction clips on DansUGC for a study app and show me the previews.
```

The Codex plugin bundles the same ReelClaw skill and DansUGC MCP server.

1
Install the plugin and log in
Run these in your terminal. codex mcp login dansugc opens the browser so you can log in to your DansUGC account.
terminal
```
codex plugin marketplace add dansugc/reelclaw
codex plugin add reelclaw@dansugc
codex mcp login dansugc
```
2
Ask for ads
Open your product's repo and ask. Your agent shows you the brief, the hooks and the price of any new clip before it buys anything, then edits and renders the reels on your machine.
codex
```
$reelclaw Make 3 UGC ads for this app. Use the demo in ./demo.mp4.
```

Start a new Codex session after installing. Invoke the skill with $reelclaw, or just ask.

No plugin system? A small POSIX sh script copies the skill into ~/.agents/skills/reelclaw and adds the dansugc MCP server if it isn't configured yet. Safe to run twice.

Run the installer, then log in

In your terminal. No sudo needed.

terminal

curl -fsSL https://raw.githubusercontent.com/dansugc/reelclaw/main/codex/install.sh | sh
codex mcp login dansugc

2
Ask for ads
Open your product's repo and ask. Your agent shows you the brief, the hooks and the price of any new clip before it buys anything, then edits and renders the reels on your machine.
codex
```
$reelclaw Make 3 UGC ads for this app. Use the demo in ./demo.mp4.
```

Add DansUGC as a remote MCP server in OpenCode, log in once, and add the ReelClaw skill.

Add the server

In opencode.json at your project root, or ~/.config/opencode/opencode.json for every project.

opencode.json

{
  "$schema": "https://opencode.ai/config.json",
  "mcp": {
    "dansugc": {
      "type": "remote",
      "url": "https://dansugc.com/mcp",
      "enabled": true
    }
  }
}

2
Log in
OpenCode starts the browser login the first time it connects. To log in by hand, run:
terminal
```
opencode mcp auth dansugc
```
3
Add the ReelClaw skill
This is what teaches your agent to edit: the brief, hooks, reaction choice, the HyperFrames templates and the frame-by-frame QA loop. Installs into this project; add -g for all of them.
terminal
```
npx skills add dansugc/reelclaw/plugins/reelclaw/skills/reelclaw -a opencode -y
```
4
Ask for ads
Open your product's repo and ask. Your agent shows you the brief, the hooks and the price of any new clip before it buys anything, then edits and renders the reels on your machine.
prompt
```
Make 3 UGC ads for this app with DansUGC ReelClaw. Use the demo in ./demo.mp4.
```

Add DansUGC to Kimi Code CLI's MCP config, log in from a session, and add the ReelClaw skill.

1
Add the server
In .kimi-code/mcp.json in your project, or ~/.kimi-code/mcp.json for every project.
mcp.json
```
{
  "mcpServers": {
    "dansugc": { "url": "https://dansugc.com/mcp" }
  }
}
```
2
Log in
Inside a Kimi Code session. A browser opens for your DansUGC login; /mcp shows the status.
kimi code
```
/mcp-config login dansugc
```
3
Add the ReelClaw skill
This is what teaches your agent to edit: the brief, hooks, reaction choice, the HyperFrames templates and the frame-by-frame QA loop. Installs into this project; add -g for all of them.
terminal
```
npx skills add dansugc/reelclaw/plugins/reelclaw/skills/reelclaw -a kimi-code-cli -y
```
4
Ask for ads
Open your product's repo and ask. Your agent shows you the brief, the hooks and the price of any new clip before it buys anything, then edits and renders the reels on your machine.
prompt
```
Make 3 UGC ads for this app with DansUGC ReelClaw. Use the demo in ./demo.mp4.
```

Add DansUGC to Cursor's MCP config. Cursor logs in with OAuth, so there is no key to paste.

1
Add the server
In .cursor/mcp.json in your project, or ~/.cursor/mcp.json for every project.
mcp.json
```
{
  "mcpServers": {
    "dansugc": { "url": "https://dansugc.com/mcp" }
  }
}
```
2
Log in
Log in with your DansUGC account when Cursor opens the browser. Using the Cursor CLI? Run:
terminal
```
agent mcp login dansugc
```
3
Add the ReelClaw skill
This is what teaches your agent to edit: the brief, hooks, reaction choice, the HyperFrames templates and the frame-by-frame QA loop. Installs into this project; add -g for all of them.
terminal
```
npx skills add dansugc/reelclaw/plugins/reelclaw/skills/reelclaw -a cursor -y
```
4
Ask for ads
Open your product's repo and ask. Your agent shows you the brief, the hooks and the price of any new clip before it buys anything, then edits and renders the reels on your machine.
prompt
```
Make 3 UGC ads for this app with DansUGC ReelClaw. Use the demo in ./demo.mp4.
```

Add DansUGC to Gemini CLI, log in once in the browser, and add the ReelClaw skill.

1
Add the server
Adds it to this project; add -s user for every project.
terminal
```
gemini mcp add --transport http dansugc https://dansugc.com/mcp
```
2
Log in
Gemini CLI starts the browser login on first use. To log in again, type this in a session. It needs a local browser, so it won't work over a headless SSH session.
gemini
```
/mcp auth dansugc
```
3
Add the ReelClaw skill
This is what teaches your agent to edit: the brief, hooks, reaction choice, the HyperFrames templates and the frame-by-frame QA loop. Installs into this project; add -g for all of them.
terminal
```
npx skills add dansugc/reelclaw/plugins/reelclaw/skills/reelclaw -a gemini-cli -y
```
4
Ask for ads
Open your product's repo and ask. Your agent shows you the brief, the hooks and the price of any new clip before it buys anything, then edits and renders the reels on your machine.
prompt
```
Make 3 UGC ads for this app with DansUGC ReelClaw. Use the demo in ./demo.mp4.
```

Use DansUGC from GitHub Copilot's agent mode in VS Code.

1
Add the server
In .vscode/mcp.json, or run MCP: Add Server → HTTP from the Command Palette. The key is servers, not mcpServers.
.vscode/mcp.json
```
{
  "servers": {
    "dansugc": {
      "type": "http",
      "url": "https://dansugc.com/mcp"
    }
  }
}
```
2
Log in
VS Code opens a browser for your DansUGC login the first time it connects. You can sign out from the Accounts menu.
3
Add the ReelClaw skill
This is what teaches your agent to edit: the brief, hooks, reaction choice, the HyperFrames templates and the frame-by-frame QA loop. Installs into this project; add -g for all of them.
terminal
```
npx skills add dansugc/reelclaw/plugins/reelclaw/skills/reelclaw -a github-copilot -y
```
4
Ask for ads
Open your product's repo and ask. Your agent shows you the brief, the hooks and the price of any new clip before it buys anything, then edits and renders the reels on your machine.
prompt
```
Make 3 UGC ads for this app with DansUGC ReelClaw. Use the demo in ./demo.mp4.
```

Windsurf is now Devin Desktop. Its default agent, Devin Local, reads MCP servers from the Devin CLI config.

1
Add the server and log in
Run these in your terminal. The login opens the browser; tokens refresh on their own.
terminal
```
devin mcp add dansugc https://dansugc.com/mcp
devin mcp login dansugc
```
2
Add the ReelClaw skill
This is what teaches your agent to edit: the brief, hooks, reaction choice, the HyperFrames templates and the frame-by-frame QA loop. Installs into this project; add -g for all of them.
terminal
```
npx skills add dansugc/reelclaw/plugins/reelclaw/skills/reelclaw -a devin -y
```
3
Ask for ads
Open your product's repo and ask. Your agent shows you the brief, the hooks and the price of any new clip before it buys anything, then edits and renders the reels on your machine.
prompt
```
Make 3 UGC ads for this app with DansUGC ReelClaw. Use the demo in ./demo.mp4.
```

Add DansUGC as a context server in Zed's agent panel.

1
Add the server
Open your settings with zed: open settings file, or use Settings → AI → MCP Servers.
settings.json
```
{
  "context_servers": {
    "dansugc": { "url": "https://dansugc.com/mcp" }
  }
}
```
2
Log in
Zed asks you to log in to DansUGC the first time it connects.
3
Add the ReelClaw skill
This is what teaches your agent to edit: the brief, hooks, reaction choice, the HyperFrames templates and the frame-by-frame QA loop. Installs into this project; add -g for all of them.
terminal
```
npx skills add dansugc/reelclaw/plugins/reelclaw/skills/reelclaw -a zed -y
```
4
Ask for ads
Open your product's repo and ask. Your agent shows you the brief, the hooks and the price of any new clip before it buys anything, then edits and renders the reels on your machine.
prompt
```
Make 3 UGC ads for this app with DansUGC ReelClaw. Use the demo in ./demo.mp4.
```

Any agent that supports remote HTTP MCP servers with OAuth and can run commands on your machine. The server brings the clips; the skill does the editing.

1
Add the server URL
Paste it wherever your client adds a remote MCP server.
server url
```
https://dansugc.com/mcp
```
2
Or add it to a JSON config
For clients that read an mcpServers list. There is no key to add: you log in when prompted.
mcp.json
```
{
  "mcpServers": {
    "dansugc": {
      "type": "http",
      "url": "https://dansugc.com/mcp"
    }
  }
}
```
3
Add the skill
The ReelClaw skill works in any agent that reads skill folders. This asks which agents to install it for:
terminal
```
npx skills add dansugc/reelclaw/plugins/reelclaw/skills/reelclaw
```
4
Ask for ads
Open your product's repo and ask. Your agent shows you the brief, the hooks and the price of any new clip before it buys anything, then edits and renders the reels on your machine.
prompt
```
Make 3 UGC ads for this app with DansUGC ReelClaw. Use the demo in ./demo.mp4.
```

Your machine needs

The skill edits and renders where your agent runs. Missing something? Your agent offers to install it.

Node.js 22+brew install node or nvm install 22
ffmpeg + ffprobebrew install ffmpeg or sudo apt install ffmpeg
yt-dlpOptional, only for TikTok/IG/YouTube links as inputs

check your setup

node --version && ffmpeg -version | head -n 1

The first render also downloads HyperFrames and a headless Chrome through npx, once.

Troubleshooting

I set DansUGC up earlier with an API key

The MCP server now uses browser login only, and API keys (dsk_…) are for the REST API. Remove the old server and reconnect: in Claude Code run this, then add the plugin (or the server without --header) and log in with /mcp. In Codex, delete bearer_token_env_var from [mcp_servers.dansugc] in ~/.codex/config.toml and run codex mcp login dansugc.

terminal

claude mcp remove dansugc

My agent says “Not logged in” or has no DansUGC tools

The server isn't authenticated yet. Claude Code: /mcp → plugin:reelclaw:dansugc → Authenticate. Codex: run codex mcp login dansugc, then start a new session.

My agent wants to render on DansUGC, or uses the reelclaw-ads skill

That's an older install. Rendering now happens on your machine with the reelclaw skill. Run your agent's install commands above again, then delete the old reelclaw-ads skill folder if one is left (for example ~/.agents/skills/reelclaw-ads). Elsewhere, reinstall the skill with:

terminal

npx skills add dansugc/reelclaw/plugins/reelclaw/skills/reelclaw

The first render is slow or fails

The first render downloads HyperFrames and a headless Chrome through npx, once. It needs Node 22 or newer; run the check above. If a render says it finished but text or animation is missing, ask the agent to read the RENDER WARNINGS it printed and fix them first.

How to edit

Open your repo and ask

Your agent is the editor. It does the legwork, stops wherever money or taste is involved, and renders everything on your machine.

Claude Code
Use /reelclaw:new, or just ask for ads in plain words.
claude code
```
/reelclaw:new 10 ./demo.mp4 gen-z, deadpan
```
Codex
Start with $reelclaw, or just ask. Open a new session after installing.
codex
```
$reelclaw Make 3 UGC ads for this app. Use the demo in ./demo.mp4.
```
Cursor, OpenCode, Gemini CLI & others
Just ask. The skill loads itself when you mention UGC ads or ReelClaw.
prompt
```
Make 3 UGC ads for this app with DansUGC ReelClaw. Use the demo in ./demo.mp4.
```

Reads your repo
README, package.json, store listing and landing copy become a short brief: what it is, who it's for, the pain, the aha moment. It never invents claims, and it finds your demo recording.
README · package.json · demo.mp4
Suggests formats that went viral
When you're not sure what to make, it shows formats that worked in your niche, with real examples and view counts. Free. It can also search TikTok and Instagram for more.
reelclaw_suggest_formats · 0.02 credits/search
Picks real creator reactions
It shortlists clips from the DansUGC library and compares previews. Clips you own are free; for new ones you see the exact total and nothing is bought until you say yes.
search_videos → purchase_videos
Writes the hooks
Lowercase, under 80 characters, about your users' real pain, with the emotion matched to the reaction. You see them in a table and can rewrite any of them.
hook · format · emotion
Edits and renders on your machine
TikTok-native HyperFrames templates: the reaction with your hook, a hard cut into your demo, TikTok Sans captions inside the safe zone. A 15-second reel renders in about 30 seconds.
npx reelclaw-templates · HyperFrames
Checks its own frames
It pulls frames from every render and looks at them: the font, the safe zone, hook timing, the cut, the audio. It fixes what's off and renders again before you ever see it.
qa-frames · contact sheet
Hands you the MP4s
Finished 1080×1920 ads land in ./reelclaw-output/. Ask and it posts them to TikTok and Instagram through DansUGC Posting.
reelclaw-output/ · create_post

Then edit like you'd brief an editor

Every reel stays an editable project in ./reelclaw-studio/. Ask for a change, the agent edits it, renders again and checks the new frames. Tap a prompt to copy it.

Make your first ad today

Two lines in Claude Code, one login, one prompt. On Codex, Cursor, OpenCode or another agent? The install guide has you covered.

Claude Code
Codex
OpenCode
Kimi Code
Cursor
Gemini CLI
+ any MCP client

DansUGC MCP + ReelClaw skill: Any account, no plan needed
Editing & rendering, on your machine: Free
Clips you already own: 0 credits
New reaction clips: 11 credits each, less your plan discount
TikTok & Instagram research: 0.02 credits per search, only on success

claude code

/plugin marketplace add dansugc/reelclaw
/plugin install reelclaw@dansugc

Create a free account Compare plans

All agent toolsReelClaw in the browserBrowse reactions

Viral UGC ads, edited by your coding agent

Two halves, about a minute

Install the plugin

Log in to DansUGC

Ask for ads

Add the server

Log in

Add the ReelClaw skill

Ask for ads

Add a custom connector

Log in

Find clips

Install the plugin and log in

Ask for ads

Run the installer, then log in

Ask for ads

Add the server

Log in

Add the ReelClaw skill

Ask for ads

Add the server

Log in

Add the ReelClaw skill

Ask for ads

Add the server

Log in

Add the ReelClaw skill

Ask for ads

Add the server

Log in

Add the ReelClaw skill

Ask for ads

Add the server

Log in

Add the ReelClaw skill

Ask for ads

Add the server and log in

Add the ReelClaw skill

Ask for ads

Add the server

Log in

Add the ReelClaw skill

Ask for ads

Add the server URL

Or add it to a JSON config

Add the skill

Ask for ads

Your machine needs

Troubleshooting

Open your repo and ask

Reads your repo

Suggests formats that went viral

Picks real creator reactions

Writes the hooks

Edits and renders on your machine

Checks its own frames

Hands you the MP4s

Then edit like you'd brief an editor

Make your first ad today